Market Overview 2025-2033
The Europe beer market size was valued at USD 152.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 181.6 Billion by 2033, exhibiting a CAGR of 1.85% from 2025-2033. The market is expanding due to rising consumer demand, craft beer trends, and premium product innovations. Sustainability initiatives, changing preferences, and technological advancements are driving growth, making it a dynamic and competitive industry.
Key Market Highlights:
✔️ Steady market growth driven by rising demand for craft, premium, and low-alcohol beers
✔️ Increasing consumer preference for sustainable and locally brewed beer options
✔️ Expanding distribution through e-commerce, breweries, and specialty retail stores
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Europe Beer Market Trends and Drivers:
The beer market in the UK and across Europe is changing fast. More people now want high-quality beers with unique flavors. In 2024, sales of craft beer rose by 12%, even though there were problems like inflation and supply delays. Shoppers are picking local ingredients and small-batch brews over basic lagers. This trend is growing not just in the UK, but also in Germany, Belgium, and other parts of Europe. Big beer companies are noticing these changes. Many are buying craft beer brands or creating their own premium beers.
At the same time, rising prices and tough rules on alcohol ads—especially in Scandinavian countries—are making it harder for breweries to grow. But eco-friendly brewing is becoming more popular. In 2024, over 60% of breweries in Europe set clear goals to protect the environment. For example, Carlsberg’s “Together Towards Zero” plan aims to have zero carbon emissions by 2040. This kind of effort is boosting the European Beer Market Share, as more people choose green options.
Health is another big trend. More people, especially younger adults, are choosing low-alcohol or alcohol-free beers. In 2024, sales of non-alcoholic beer jumped 18%. Countries like Spain and the Netherlands are leading this move, and the UK is quickly following. Big beer brands like Heineken now make a lot of money from zero-alcohol beer. In fact, Heineken’s 0.0 makes up 30% of its revenue in Europe. New EU tax rules are also helping. These rules give benefits to drinks with less than 3.5% alcohol, which helps grow the Europe Beer Market Size.
Still, smaller brewers face tough competition. Bigger companies have more money for research and new ideas. So, small breweries have to find smart ways to stand out. One way is by being more eco-friendly. Many customers are happy to pay more for beer in biodegradable cans or made with recycled water. EU rules banning plastic packaging are also pushing beer companies to try new ideas. AB InBev, for example, is testing edible six-pack rings. But companies must be honest—consumers want real sustainability, not greenwashing.
Overall, the UK and European beer market are blending tradition with fresh ideas. Craft and premium beers show a demand for quality. Alcohol-free options show a growing interest in health. And environmental goals bring everything together. Even small brewers are now adding non-alcoholic options to their products.
In warmer parts of Europe, light beers are more popular. In colder countries, people are trying beers with added health benefits, like adaptogens. Online shopping is also changing beer sales. In 2024, beer subscription services grew by 22%. But local pubs and taprooms are still important places to enjoy a drink. Looking ahead, the Europe Beer Market Forecast shows more growth if companies can keep up with trends. They need to offer healthy, eco-friendly, and fun beer choices—while keeping costs under control. This balance will shape the future of the beer industry in the UK and across Europe.
Europe Beer Market Segmentation:
The report segments the market based on product type, distribution channel, and region:
Study Period:
Base Year: 2024
Historical Year: 2019-2024
Forecast Year: 2025-2033
Analysis by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Analysis by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Analysis by Production:
- Macro-Brewery
- Micro-Brewery
- Others
Analysis by Alcohol Content:
- High
- Low
- Alcohol-Free
Analysis by Flavor:
- Flavored
- Unflavored
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Country Analysis:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.
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