In today’s fast-paced digital world, people want information quickly and clearly. This is one of the main reasons why animated explainer videos have become a powerful tool for businesses. These short, engaging videos help companies share their message, explain what they do, and build trust with customers—all in just a few minutes.
In this article, you’ll learn how animated explainer videos can help build your business brand. We’ll also cover the benefits, best practices, and tools that make the process easier, even if you don’t have a design or animation background.
What Is an Animated Explainer Video?
An animated explainer video is a short video—usually between 60 to 90 seconds—that explains a product, service, or idea using animation. These videos often use voiceovers, characters, icons, and colorful visuals to deliver the message in a fun and simple way.
Businesses use explainer videos on their websites, social media pages, YouTube channels, and in marketing campaigns. They are ideal for grabbing attention and helping people understand what your brand offers.
Why Use Animated Explainer Videos for Branding?
Building a strong brand is not just about having a great logo or a catchy slogan. It’s about how people feel and think about your business. Here’s how explainer videos help with that:
1. Simplifies Complex Ideas
Many businesses struggle to explain their services clearly. Animated videos break down complex topics and make them easier to understand. For example, a software company can use animation to show how their product solves a problem step-by-step.
2. Keeps People Engaged
People love visuals. According to studies, people remember 80% of what they see and only 20% of what they read. A well-made explainer video captures attention and keeps viewers interested until the end.
3. Creates a Strong First Impression
Your explainer video can act as your brand’s elevator pitch. When someone visits your website or social media, the video gives them a clear idea of what your brand is about in a short time.
4. Builds Trust
Animation allows you to add a human touch to your content—even if it’s digital. Friendly characters, professional voiceovers, and a helpful message build emotional connection and trust with your audience.
5. Boosts SEO and Conversion Rates
Google loves videos. Having a video on your homepage can increase the time users stay on your site, which helps with search engine rankings. It can also increase conversion rates by up to 80%.
How to Use Explainer Videos for Brand Building
You can use animated explainer videos in many different ways to strengthen your brand:
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Website homepage: Place your explainer video front and center to give new visitors a quick overview.
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Social media: Share short versions on platforms like Instagram, TikTok, Facebook, and LinkedIn to get more engagement.
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Email campaigns: Add explainer videos to your emails to increase open and click-through rates.
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Product pages: Show how your product works or solves a problem.
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Presentations and pitches: Use videos in business meetings or investor pitches for a professional touch.
Elements of a Great Explainer Video
A good explainer video is more than just nice animations. Here are the key parts that make it effective:
1. Clear Script
The script is the foundation of your video. Keep it simple and focused. Address the problem, offer a solution, and end with a call to action (CTA).
2. Strong Visual Style
Use visuals that match your brand’s colors, tone, and personality. Whether you choose flat design, whiteboard, or 3D animation, stay consistent.
3. Engaging Voiceover
A friendly, clear voiceover helps connect with your audience. Choose a tone that fits your brand—professional, playful, warm, or energetic.
4. Background Music and Sound Effects
Add music and sounds that match the mood. They make the video more enjoyable and engaging.
5. Short and Sweet
Keep your video between 60–90 seconds. Long videos may lose the viewer’s attention.
How to Make an Explainer Video – Even Without Experience
You don’t need to be a professional animator or hire an expensive agency. There are many tools that help you create storyboard with AI and produce high-quality explainer videos in less time.
AI-powered tools like create storyboard with ai help you plan your video scene-by-scene. You just write your idea, and the tool helps generate characters, visuals, and animations that match your story.
You can also use free or affordable platforms like:
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Animaker
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Vyond
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Powtoon
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Renderforest
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Biteable
These tools have templates, drag-and-drop editors, and voiceover features, making it easy for beginners to create professional-looking videos.
Case Study: How a Startup Boosted Their Brand with an Explainer Video
Let’s take an example of a small tech startup. They offered a mobile app that helped freelancers manage their invoices, but they had trouble explaining it on their website.
Once they added a 60-second explainer video on their homepage, things changed quickly. Visitors stayed longer on their site, bounce rates dropped, and app downloads increased by 40% in just a month. The video used fun animations, a relatable character, and a simple voiceover to explain how the app worked.
Mistakes to Avoid in Explainer Videos
While explainer videos are powerful, there are some common mistakes you should avoid:
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Too much information: Don’t overload the video with facts. Keep the message simple.
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Lack of branding: Always include your logo, brand colors, and consistent tone.
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Weak CTA: Always end with a clear next step, like “Sign up now” or “Visit our website.”
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Bad audio: Poor sound quality can turn people off. Always use clear voiceovers and clean background music.
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Not optimized for mobile: Make sure your video works well on smartphones and tablets.
How to Know If Your Video Is Working
It’s important to measure the success of your explainer video. Here are a few ways:
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View count: Are people watching your video?
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Watch time: Are they watching till the end?
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Click-through rate (CTR): Are viewers taking action after watching?
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Conversions: Are you getting more sign-ups, purchases, or inquiries?
You can track these using tools like Google Analytics, YouTube Studio, or video platforms like Wistia and Vimeo.
Final Thoughts
Animated explainer videos are a smart and effective way to build your business brand in today’s digital world. They make your message clear, keep your audience engaged, and create a strong impression. Whether you’re a startup or an established company, using animated videos can help you connect with your audience and grow your brand faster.
You don’t need a big budget or a design team to get started. With easy-to-use tools and AI support, anyone can create a compelling video that brings their brand to life.
