social pros podcast
Social media never sits still. Just when you’ve wrapped your head around a new platform or trend, boom—another one’s popped up overnight. Algorithms change, user behaviour flips, and suddenly what worked last month is now… well, crickets.
One of the best tools I’ve come across for navigating this whirlwind is the Social Pros Podcast. It’s not your average social media chatter—it’s where actual professionals pull back the curtain on what’s happening behind the scenes in big-brand marketing departments. And they’re not sugar-coating anything either.
So, if your team’s drowning in dashboards and dreading the next engagement report, keep reading. I’ve picked out some of the most valuable insights from this podcast—stuff that’s useful when you’re in the trenches.
1. Your Brand Should Sound Less Like a Corporation and More Like a Human Being
Ever read a social post that felt like it was written by a legal team? Yeah, not engaging.
One recurring theme across episodes is this: people connect with people, not policies. It doesn’t matter if you’re a law firm or a bakery—your audience wants a real voice. That means ditching the canned replies, buzzword bingo, and five-paragraph captions. Be casual. Be clear. Heck, be funny if you can pull it off.
And honestly? Don’t be afraid to show a little personality. Wendy did it with sass. Duolingo’s owl is borderline unhinged—in a good way. What do they have in common? Authenticity.
2. Social Teams Can’t Work in a Vacuum Anymore
Here’s something that hit home for me: social media isn’t just the marketing team’s job. In several episodes, guests shared how successful content often comes from unexpected places within a company. A warehouse worker’s TikTok? Viral. A customer service rep sharing a tip? Instant trust.
Social teams today have to act more like internal storytellers. You’ve got to chase down real moments and pull out genuine voices—from salespeople, engineers, even your CEO (if you can get them to stop talking in PowerPoint slides, that is).
3. Facebook and Instagram Advertising Aren’t Dead—They’ve Just Grown Up
Let’s bust a myth while we’re here: Facebook and Instagram advertising still work. Well, in fact. But not in the lazy “boost post and pray” kind of way.
Episodes touching on paid strategy make one thing clear—you need a real plan. Smart targeting, solid creative, and clear calls to action are what move the needle. And please, for the love of your budget, test everything. A/B testing isn’t just a nice-to-have; it’s how you learn what resonates with your audience.
Another nugget? Keep your ads feeling native. If it screams “ad,” people scroll. But if it feels like a useful tip, a cool behind-the-scenes, or even a funny moment? People pay attention.
4. Employee Advocacy is the Most Underrated Growth Tool Right Now
Here’s something no one wants to admit: most company pages are boring. Harsh? Maybe. True? Also yes.
But you know who’s not boring? Your employees. When they talk about their work, it’s real. It’s unfiltered. And that kind of content crushes it on platforms like LinkedIn.
The Social Pros Podcast dives deep into this idea—how giving employees the green light (and some training) to share their day-to-day can drastically expand your brand’s reach. One guest called it “scaling authenticity,” and I haven’t stopped thinking about that phrase since.
It’s not about creating more polished content—it’s about more people telling honest stories.
5. Analytics Are Important—But Don’t Obsess Over Vanity Metrics
Don’t get me wrong, tracking performance matters. But here’s a cold, hard truth from the podcast: chasing likes and followers for the sake of it is a fast track to burnout.
Instead, shift the focus toward meaningful engagement. Ask: Are people commenting? Are they sharing? Are they clicking through? More importantly, are the right people paying attention?
One guest shared how their most successful campaign barely moved the engagement needle—but it led directly to new partnerships. Sometimes the stuff that looks quiet on the surface is making real noise behind the scenes.
6. You Have to Be Willing to Get it Wrong Sometimes
Here’s the fun (and terrifying) part of working in social: there’s no guaranteed formula. One episode called it “constant controlled chaos”—and yep, that tracks.
The teams doing the best work aren’t the ones playing it safe. They’re experimenting. Testing weird ideas. Jumping on trends before legal can overthink them. Are they going to flop sometimes? Of course. That’s the whole point.
Your content doesn’t have to be perfect—it just has to be alive.
Final Thought: Keep Evolving, Even if It’s Messy
Social media isn’t just a skill anymore—it’s an ecosystem. Between shifting platforms, rising expectations, and the pressure to prove ROI, it can feel overwhelming. You blink and suddenly there’s a new feature, a new metric, or a new headache.
But that’s also what makes it fun, right?
The Social Pros Podcast reminds us that no one has all the answers—not even the experts. But by listening, learning, testing, and occasionally failing (and laughing at those fails), we get better. We evolve. And most importantly, we keep the human side of digital communication alive.
