GCC Augmented and Virtual Reality Market Overview: 2023-2028
Base Year: 2022
Historical Years: 2018-21
Forecast Years: 2023-2028
The GCC Augmented and Virtual Reality market is projected to grow at a CAGR of around 39% during the forecast period, i.e., 2023-28.
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GCC Augmented and Virtual Reality Market Dynamics: 2023-2028
Market Dynamics
Key Driver: Wide Adoption of AR & VR in Gaming
In GCC, the adoption of augmented & virtual reality is rising significantly across the gaming industry as game creators are utilizing this technology to create immersive gaming experiences. In addition, the popularity of games like Fortnite & Pokemon Go across countries like the UAE, Qatar, etc., has increased public awareness of the potential applications & advantages of the technology in other fields, including tourism, healthcare, and education.
Furthermore, due to the popularity of these technology-based games, there is now a desire for similar experiences across other industries as well. Hence, to achieve sharper visuals, quicker processing, and more lifelike experiences, this technology experienced a significant demand in the gaming industry across the GCC region.
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GCC Augmented and Virtual Reality Market (2023-30): Segmentation Outlook
The market report has segmented the market into the following categories:
By Technology
-AR technology:
-Marker-based AR technology:
-Active Marker
-Passive Marker
-Marker-less AR technology
-Model-base Tracking
-Image processing-based Tracking
-Anchor-based AR
-VR Technology
-Non-immersive Technology
-Semi-immersive and Fully-Immersive Technology
By Device Type
-AR Devices
-Head Mounted Displays
-AR Smart Glasses
-Smart Helmets
-Head-Up Displays
-VR Devices
-Head Mounted Displays
-Gesture Control Device
-Projector and Display Wall
By Offering
-Hardware
-Sensors
-Semiconductor Components
-Display and Projectors
-Position Trackers
-Cameras
-Others
Software
-Software Development Kits
-Cloud-based Services
By End User
-E-Commerce & Retail
-Industrial Manufacturing
-Energy
-Education
-Automotive
-Defence & Aerospace
-Healthcare
-Construction Industry
-Agriculture
-Gaming & Entertainment
-Others
E-commerce & Retail have been one of the most emerging segments in the GCC Augmented and Virtual Reality market during the past few years & are anticipated to acquire a major share in the upcoming years.
By Country
-The UAE
-Saudi Arabia
-Qatar
-Kuwait
-Bahrain
-Oman.
Geographically, the UAE has witnessed considerable growth in the market during the past few years.
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Top Companies Operating in the GCC Augmented and Virtual Reality Market:
Sony Corporation, Lenovo, Autodesk Inc., HTC Corporation, Google, Barco, HP Development Company L.P., Microsoft, LG Electronics, Meta, Others.
Virtual Reality Market
- 2022: Meta has partnered with the UAE telecom e& (formerly Etisalat) to work on increasing customer engagement in the digital sphere by raising the presence in augmented & virtual realities.
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