The Global Email Marketing Market size was valued at around USD 12.53 billion and is projected to reach USD 30.4 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 15.92% during the forecast period, i.e., 2025-30. According to MarkNtel Advisors Study.
Global Email Marketing Market Driver:
Expanding Internet Penetration & Mobile Optimization – The Email Marketing Market is being driven by increased internet penetration. As more people obtain an internet connection, they become potential recipients of email marketing. This is especially true in developing nations, where internet penetration remains low. Moreover, the growing use of mobile devices is propelling the email marketing market forward. Because mobile devices now account for more than half of all email opens, it is critical for organizations to build mobile-friendly email campaigns.
Businesses are increasingly turning to email marketing to reach their target consumers as internet usage rises. Email is a very effective approach to contact a huge number of people at a minimal cost. It is also a versatile tool that can be utilized to achieve a range of marketing objectives, such as lead generation, product and service promotion, and client relationship building. Therefore, increasing internet penetration and mobile optimization are anticipated to drive the growth of the Email Marketing Market during the forecast period.
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Key Market Reports Highlights
- Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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Global Email Marketing Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2024
-Historical Period: 2020 to 2023
-Forecast Period: 2025 to 2030
- By Type
- Inbound Email Marketing – Market Size & Forecast 2020-2030F, USD Million
- Welcome/Automated Email- Market Size & Forecast 2020-2030F, USD Million
- Newsletter- Market Size & Forecast 2020-2030F, USD Million
- Promotional Emails- Market Size & Forecast 2020-2030F, USD Million
- Survey Emails- Market Size & Forecast 2020-2030F, USD Million
- Transactional Emails- Market Size & Forecast 2020-2030F, USD Million
- Re-engagement Emails- Market Size & Forecast 2020-2030F, USD Million
- Abandoned Cart Emails- Market Size & Forecast 2020-2030F, USD Million
- Outbound Email Marketing – Market Size & Forecast 2020-2030F, USD Million
- Cold Email- Market Size & Forecast 2020-2030F, USD Million
- Follow-Up Email- Market Size & Forecast 2020-2030F, USD Million
- Inbound Email Marketing – Market Size & Forecast 2020-2030F, USD Million
- By Component
- Software- Market Size & Forecast 2020-2030F, USD Million
- Services- Market Size & Forecast 2020-2030F, USD Million
- By Deployment
- Cloud based- Market Size & Forecast 2020-2030F, USD Million
- On-Premises- Market Size & Forecast 2020-2030F, USD Million
- By Enterprise Size
- SMEs- Market Size & Forecast 2020-2030F, USD Million
- Large Enterprise- Market Size & Forecast 2020-2030F, USD Million
- By End User
- E-Commerce- Market Size & Forecast 2020-2030F, USD Million
- IT & Telecom- Market Size & Forecast 2020-2030F, USD Million
- Hospitality- Market Size & Forecast 2020-2030F, USD Million
- BFSI- Market Size & Forecast 2020-2030F, USD Million
- Education- Market Size & Forecast 2020-2030F, USD Million
- Government- Market Size & Forecast 2020-2030F, USD Million
- Entertainment- Market Size & Forecast 2020-2030F, USD Million
- Others (Healthcare, etc.,)- Market Size & Forecast 2020-2030F, USD Million
- By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Mail Chimp, Aweber Communications, Upland Software, Inc., Get Response, Vertical Response, Inc., Dot Digital Group Plc, Constant Contact, Inc., Blue Tie, Drip Inc., iContact Corporation, Campaign Monitor, Salesforce, Inc., Benchmark Email, Mailer Lite, Zoho Corporation Pvt. Ltd., Others are looking forward to strengthening their market positions.
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We follow a tried-and-tested research methodology that blends top-down and bottom-up approaches to deliver highly accurate market insights. Every report is powered by data triangulation, ensuring well-rounded and validated findings.
From smart sample selection and reliable data collection to in-depth analysis and precise forecasting, our process is designed to minimize error and maximize impact.
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