As per MarkNtel Advisors The India Pan Masala Market size was valued at around USD 3.52 billion in 2024 and is projected to reach USD 4.26 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 3.23% during the forecast period, i.e., 2025-30.
India Pan Masala Market Systems Market Outlook:
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India Pan Masala Market Systems Market Segmentation:
By Product Type
-Tobacco Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
-Plain Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
-Silver Coated Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
-Flavored Pan Masala (Mint, Cardamom, Fennel, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
-Premium Pan Masala – Market Size & Forecast 2025–2030, USD Million & Million Units
-Others (Meetha, Herbal, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
By Packaging Type
-Pouches – Market Size & Forecast 2025–2030, USD Million & Million Units
-Sachets – Market Size & Forecast 2025–2030, USD Million & Million Units
-Tins/Boxes – Market Size & Forecast 2025–2030, USD Million & Million Units
-Bottles – Market Size & Forecast 2025–2030, USD Million & Million Units
-Others – Market Size & Forecast 2025–2030, USD Million & Million Units
By Pack Size
-Single-Serve Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
-Multi-Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
-Family-Sized Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
-Bulk Packaging – Market Size & Forecast 2025–2030, USD Million & Million Units
-Others – Market Size & Forecast 2025–2030, USD Million & Million Units
By Distribution Channel
-Retail Offline – Market Size & Forecast 2025–2030, USD Million & Million Units
-Convenience Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
-Tobacco/Pan Shops – Market Size & Forecast 2025–2030, USD Million & Million Units
-Supermarkets/Hypermarkets – Market Size & Forecast 2025–2030, USD Million & Million Units
-Departmental Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
-Others – Market Size & Forecast 2025–2030, USD Million & Million Units
-Retail E-Commerce – Market Size & Forecast 2025–2030, USD Million & Million Units
By End-User
-Household/Individual – Market Size & Forecast 2025–2030, USD Million & Million Units
-Commercial (Hotels, Restaurants, Banquet Halls, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
-Others – Market Size & Forecast 2025–2030, USD Million & Million Units
By Region
-North
-South
-East
-West.
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India Pan Masala Market Driver:
Shift Towards Non-Tobacco Variants Driving Market Growth – The increasing demand for non-tobacco pan masala variants has surged across India, primarily among the tier-1 cities like Delhi, Mumbai, Bengaluru, Hyderabad, etc., with tier-2 and tier-3 cities like Jaipur, Surat, and others following behind. This demand is driven by the increasing health awareness programs, stringent regulatory measures, awakening of consumer awareness, and urbanization.
The increasing awareness campaigns and programs like the National Tobacco Control Programme (NTCP), Tobacco is injurious to Health through media, Sunita & Mukesh Ad, and several other campaigns have increased the awareness about the negative impact of consuming tobacco and tobacco-based pan masalas on health. Resulting in raising the consciousness of the consumers, inclining towards the healthier and non-tobacco pan masala. Seeking this as a potential for growth, manufacturers like Kothari Products have introduced their non-tobacco, herbal pan masala. Similarly, other manufacturers are developing organic and herbal pan masalas catering to the health-conscious consumers, seeking a traditional mouth-freshening experience.
Thus, the shift of manufacturers and consumers towards the non-tobacco variants not only attracts the existing consumers but also attracts new consumers due to the long-standing cultural practice of consuming tobacco in India, hence augmenting the size & volume of the Pan Masala Industry.
Report Highlights Essential Insights for Strategic Decision-Making
- Detailed market size, share, and forecast analysis
• In-depth pricing trends and segment-wise cost evaluations
• Key industry strategies, including innovation, partnerships, and acquisitions
• Critical value chain analysis and stakeholder profiling
• Regional import-export market insights and trade flow assessment
• Thorough competitive benchmarking of top hearing aid manufacturers
• Identification of new growth opportunities and niche market segments
• Overview of market trends, drivers, and challenges shaping future demand
Some of the leading players in the India Pan Masala Market are:
Dharampal Satyapal Group (DS Group), Manikchand Group, Godfrey Phillips India Ltd., Pan Parag India Ltd., Dharampal Premchand Ltd., Vimal Pan Masala Company, Shikhar Group, KP Group, and others
Research Methodology Summary
A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.
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MarkNtel Advisors is a leading global market intelligence firm specializing in the food and beverages industry, encompassing food supplements & additives, food logistics, and warehousing solutions. We deliver comprehensive research on supply chain efficiency, evolving consumption trends, and regulatory shifts. With our Custom Market Analysis, we offer tailored insights to manufacturers, distributors, and investors, helping them optimize operations, strengthen market positioning, and drive sustainable growth in the global F&B ecosystem.
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