The Indonesia Headphones and Earphones Market size is expected to exceed USD 1 billion by 2030 and it is anticipated to grow at a CAGR of around 4.52% during the forecast period, i.e., 2024-30. According to MarkNtel Advisors Study.
Indonesia Headphones and Earphones Market Driver:
Growing OTT Consumption to Escalate the Market Growth – During the historical period, OTT consumption has skyrocketed in Indonesia owing to the large presence of Gen Z and millennials, content localization, and affordable data plans. Gen Z (born between 1997 and 2012) is currently the biggest generation group in Indonesia with around 27.94% of the total population or 74.93 million people according to the IDN Times in 2022. This young demographic population drove the demand for digital content in the country owing to tech-savvy preference, the presence of diverse content, and subscription flexibility offered by the OTT platform companies. This higher consumption of OTT platforms by the Gen Z population has increased the requirement for headphones and earphones in the past years for personalized viewing experience, content streaming on the phone, enhanced audio quality, etc.
Moreover, the fixed broadband penetration in the country is rising due to the rollout of infrastructures by telecom companies such as Telkom, and government initiatives. According to the World Bank, in 2022, Indonesia had about 4.8798 fixed broadband subscriptions per 100 people. This was about a 5.21% increase from 2021 when the penetration rate was around 4.54%. This growing penetration is expected to boost streaming services and increase screen time in the coming years. This would turn into a higher requirement for headphones & earphones.
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Key Market Reports Highlights
- Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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Indonesia Headphones and Earphones Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2023
-Historical Period: 2019 to 2022
-Forecast Period: 2024 to 2030
- By Connectivity
- Wired- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Wireless- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- By Application
- Sports & Fitness- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Gaming- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Media & Entertainment- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Professional Use- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Virtual Reality- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- By Type
- In-Ear- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- On-Ear- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Over the Ear – Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- By Sales Channel
- Online – Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Offline – Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Exclusive- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Multi-brand- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- By Price Category
- Budget- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Economy- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- Premium- Market Size & Forecast 2019-2030, (Unit Sold Vs Revenues)
- By Region
- Jakarta
- Java
- Sumatra
- Others
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Xiaomi Corp, Samsung Corp, BBK Electronic Corp Ltd., Apple Inc., Shure, Harman International, Koninklijke Philips N.V., Anker, Bose Corporation, and Others looking forward to strengthening their market positions.
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