How Travis Scott Turned Merch into a Cultural Movement

How Travis Scott Turned Merch into a Cultural Movement

MERTRA Hoodie, with a bold, authentic, and lifestyle-focused voice:


MERTRA Hoodie – Crafted for the Real You

The MERTRA Hoodie isn’t just another layer—it’s the one you reach for when comfort meets purpose. Designed with a modern edge and built to last, this hoodie adapts to your day, your style, and your rhythm. It’s soft enough to relax in but rugged enough to keep up with whatever comes next.

Premium Fabric. Perfect Fit.

Made from a high-quality cotton-poly blend, the MERTRA Hoodie delivers cozy warmth without bulk. The fabric is brushed on the inside for softness and finished on the outside for durability and a sleek look.

  • Fabric: Midweight fleece with a smooth, clean finish

  • Fit: Relaxed silhouette with drop shoulders and ribbed cuffs to keep it sharp

  • Details: Spacious kangaroo pocket, adjustable hoodstrings, subtle MERTRA embroidery for an understated statement

Everyday Versatility

From early morning errands to late-night hangouts, the MERTRA Hoodie is your go-to. It layers effortlessly under jackets or stands strong on its own. The unisex design ensures it fits and flatters every body type.

  • Holds its shape and color through countless wears and washes

  • Moves with you—no sagging or shrinking

  • Timeless tones to mix, match, and layer

Sustainability You Can Feel Good About

MERTRA is committed to responsible fashion. This hoodie is crafted with care in ethical facilities, using sustainable materials and eco-friendly processes to minimize waste and impact.

  • Produced with low-impact dyes and sustainable fabrics

  • Made in small batches to ensure quality and reduce overproduction

  • Supports fair labor practices and environmental stewardship


MERTRA Hoodie – Your Everyd

MERTRA Hoodie, with a bold, authentic, and lifestyle-focused voice:


MERTRA Hoodie – Crafted for the Real You

The MERTRA Hoodie isn’t just another layer—it’s the one you reach for when comfort meets purpose. Designed with a modern edge and built to last, this hoodie adapts to your day, your style, and your rhythm. It’s soft enough to relax in but rugged enough to keep up with whatever comes next.

Premium Fabric. Perfect Fit.

Made from a high-quality cotton-poly blend, the MERTRA Hoodie delivers cozy warmth without bulk. The fabric is brushed on the inside for softness and finished on the outside for durability and a sleek look.

  • Fabric: Midweight fleece with a smooth, clean finish

  • Fit: Relaxed silhouette with drop shoulders and ribbed cuffs to keep it sharp

  • Details: Spacious kangaroo pocket, adjustable hoodstrings, subtle MERTRA embroidery for an understated statement

Everyday Versatility

From early morning errands to late-night hangouts, the MERTRA Hoodie is your go-to. It layers effortlessly under jackets or stands strong on its own. The unisex design ensures it fits and flatters every body type.

  • Holds its shape and color through countless wears and washes

  • Moves with you—no sagging or shrinking

  • Timeless tones to mix, match, and layer

Sustainability You Can Feel Good About

MERTRA is committed to responsible fashion. This hoodie is crafted with care in ethical facilities, using sustainable materials and eco-friendly processes to minimize waste and impact.

  • Produced with low-impact dyes and sustainable fabrics

  • Made in small batches to ensure quality and reduce overproduction

  • Supports fair labor practices and environmental stewardship


MERTRA Hoodie – Your Everyday Essential

This is the hoodie that keeps pace with your life—comfortable, reliable, and stylish in all the right ways. Wear it your way and make it yours.

MERTRA — Made for real life, made to last.

ay Essential

This is the hoodie that keeps pace with your life—comfortable, reliable, and stylish in all the right ways. Wear it your way and make it yours.

MERTRA — Made for real life, made to last.

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