How Travis Scott Turned Merch into a Cultural Movement

How Travis Scott Turned Merch into a Cultural Movement

MERTRA Hoodie with a clean, bold, lifestyle-driven tone:


MERTRA Hoodie — Your Essential Everyday Layer

The MERTRA Hoodie is built for those who live fast, think sharp, and demand comfort without compromise. Designed to be your reliable go-to, it combines premium fabrics and a timeless design to fit seamlessly into any wardrobe.


Crafted for Comfort, Made to Last

Constructed from a superior cotton-polyester blend, the MERTRA Hoodie offers a plush, soft interior that keeps you warm without overheating. Its midweight fleece provides durability and a perfect balance between warmth and breathability.

  • Soft brushed fleece lining for all-day coziness

  • Durable ribbed cuffs and hem to maintain shape and fit

  • Adjustable hood with high-quality drawstrings for tailored coverage

  • Reinforced stitching for long-lasting wear


Style Meets Functionality

With a minimalist silhouette and subtle branding, this hoodie is designed to be as versatile as your lifestyle. Whether layered under a jacket or worn solo, it brings effortless style to every look.

  • Unisex relaxed fit designed for a flattering, comfortable feel

  • Clean tonal MERTRA logo embroidery adds refined detail

  • Spacious kangaroo pocket for convenience and style

  • Available in staple colors: Midnight Black, Heather Gray, Olive Green, and Bone White


Sustainable and Ethical

MERTRA believes great style shouldn’t come at the planet’s expense. Crafted with eco-friendly materials and ethical manufacturing processes, this hoodie supports your values as well as your style.

  • Made with 30% recycled fibers to reduce environmental impact

  • Pre-shrunk fabric to keep its perfect fit

  • Produced in certified ethical factories


Product Specs

  • Material: 70% cotton / 30% recycled polyester

  • Fit: Relaxed unisex fit

  • Sizes: XS to XXL

  • Care Instructions: Machine wash cold, tumble dry low or hang dry for best results

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