The Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market reports delivers an in-depth assessment of market size, share, and emerging trends, offering valuable insights into growth opportunities. It examines market segmentation and definitions, highlighting core components and key drivers of expansion. By applying SWOT and PESTEL analyses, the study evaluates the sector’s strengths, weaknesses, opportunities, and threats, while also considering political, economic, social, technological, environmental, and legal factors. Expert reviews of competitor strategies and recent developments provide a clearer view of regional dynamics and future market trajectories, establishing a strong foundation for strategic planning and informed investment decisions.
What will be the market size of Middle East & Africa Digital Out-of-Home (DOOH) Advertising market 2030?
The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2024-30. The market is gaining traction in countries like Saudi Arabia, the UAE, South Africa, Qatar, etc.
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Who are the top companies operating in the Middle East & Africa Digital Out-of-Home (DOOH) Advertising market?
The report features prominent companies operating in the Middle East & Africa Digital Out-of-Home (DOOH) Advertising market and the successful strategies they have adopted. It also provides detailed insights into each company’s market share and their role in driving the industry’s growth. As per MarkNtel Advisors, top companies in Middle East & Africa Digital Out-of-Home (DOOH) Advertising market: JCDECAUX SA, ELAN Media, HyperMedia FZ LLC, Emirates Neon Group, Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications, Daktronics Inc., NMN Communications, Mubashir, Primaflex International, Lifeonscreen. and others are the top companies in the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market.
What is the key factor projected to fuel growth in the Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market between 2025 and 2030?
Influx of Tourists in the GCC Region Aiding DOOH Advertising – The Gulf countries have been popular among tourists from the historical period, due to which the brands have been using digital out-of-home (DOOH) advertising to promote their services & brands. For instance:
According to Qatar Tourism Authority, the number of travelers in Qatar increased by 5% from 2020 to 2021. Thus, stating that there is a positive surge in tourism in the country.
Additionally, DOOH advertising promotes tourist destinations, and the government has been promoting modernization & digitalization of all transportation systems to enhance tourist services. Digital screens have been installed across various platforms, such as airports & bus stations as part of this effort. Moreover, the government developed a fund of around USD4 billion in 2020 to develop the tourism industry. The promotion of a modern & exotic lifestyle in countries like Dubai & the UAE for tourism has been one of the major reasons for the demand for DOOH advertising equipped with the latest techniques like machine learning & artificial intelligence.
Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market – Segmentation Analysis
- By Type (Billboards/LED Screens, Street Furniture [ATM Kiosks, Pedestrian panels, Mall Ad Panels], Transit),
- By End User (Retail, Real Estate, Financial Services, Government, Automotive, Others),
- By Location (Highways/Bridges, Roadside Mupis, Roadside Lamp Posts, Gas Stations, Malls, Stadiums, Public Transport Stations) and Others
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Comprehensive Table of Contents – Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Analysis and Forecast, 2030
- Table 1: Introduction
- Table 2: Executive Summary
- Table 3: Market Regulations, Policies & Standards
- Table 4: Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Size, Share & Scope, 2020-2030F
- Table 5: Market Trends & Developments
- Table 6: Market Dynamics (Key Drivers, and Challenges)
- Table 7: Market Hotspots & Opportunities
- Table 8: Market Value Chain Analysis
- Table 9: Market Outlook, 2020-2030F
- Table 10: Market Size & Analysis by Revenues (USD Million):
- Table 11: Market Size & Forecast 2020–2030 by Segmentation
- Table 12: Market Size & Forecast 2020–2030 by Geography
- Table 13: Key Strategic Imperatives for Success & Growth
- Table 14: Competitor Analysis of Middle East & Africa Digital Out-of-Home (DOOH) Advertising Companies
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Key Benefits for Industry Participants and Stakeholders
- Insight into emerging market trends and investment opportunities
- Understanding of regional market dynamics and competitive landscapes
- Data-driven forecasts to support strategic decision-making
- Access to industry benchmarks for performance evaluation
- Identification of potential risks and growth challenges
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