Philippines Perfume Market Overview: 2025-2030
Base Year: 2024
Historical Years: 2020–23
Forecast Years: 2025-2030
The Philippines Perfume Market size was valued at around USD 349 million in 2024 and is projected to reach USD 702 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 13.90% during the forecast period, i.e., 2025-30.
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Philippines Perfume Market Dynamics: 2025-2030
Philippines Perfume Market Driver:
Rising Consumers Focus on Personal Hygiene & Grooming – The demand for perfume in the Philippines has surged due to the changing lifestyle choices and consumers’ preferences, due to the heightened focus of individuals toward personal care and hygiene.
The inclination of consumers towards grooming and hygiene has increased because of the rise in disposable income, the rising white collar population, the influence of social media platforms, influencer marketing, etc. They all have contributed to the increasing need to look presentable and smell good in public, primarily in professional settings. A spike of around 11.5% in the working population is observed in the Philippines, from 114.9 million in 2024 to 116.7 million in 2025. Thus, this rising working population and the increasing disposable income have accounted for a demand for more than 5,500 metric tons of perfume in the country. Therefore, the rising awareness and utility of perfumes for personal care, hygiene, and grooming among the working class have led to an increase in the demand for perfumes in the Philippines.
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Philippines Perfume Market (2025-30): Segmentation Outlook
The market report has segmented the market into the following categories:
By Product Type
-Men’s Perfume – Market Size & Forecast 2025–2030, USD Million & Million Units
-Women’s Perfume – Market Size & Forecast 2025–2030, USD Million & Million Units
-Unisex Perfume – Market Size & Forecast 2025–2030, USD Million & Million Units
By Price Range
-Mass – Market Size & Forecast 2025–2030, USD Million & Million Units
-Premium – Market Size & Forecast 2025–2030, USD Million & Million Units
By Packaging
-Glass Bottles – Market Size & Forecast 2025–2030, USD Million & Million Units
-Plastic Bottles – Market Size & Forecast 2025–2030, USD Million & Million Units
-Others (Crystal, Metal, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units
By Distribution Channel
-Apparel Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
-Beauty & Personal Care Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
-Department Stores – Market Size & Forecast 2025–2030, USD Million & Million Units
-Direct Selling – Market Size & Forecast 2025–2030, USD Million & Million Units
-E-commerce – Market Size & Forecast 2025–2030, USD Million & Million Units
-Hypermarkets & Supermarkets – Market Size & Forecast 2025–2030, USD Million & Million Units
-Others – Market Size & Forecast 2025–2030, USD Million & Million Units
By End-User
-Individual/Household – Market Size & Forecast 2025–2030, USD Million & Million Units
-Commercial (Hotels, Salons, Gyms, etc.) – Market Size & Forecast 2025–2030, USD Million & Million Units.
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Top Companies Operating in the Philippines Perfume Market:
Bath & Body Works Inc., Clarins SA, Cosmetique Asia Corporation, Coty Inc., GOLDEN ABC Inc. (GABC), Groupe Berdoues Parfums et Cosmetiques, Inter Parfums Inc., L’Oréal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Natura & Co, Personal Collection Direct Selling Inc., Revlon Inc., Suyen Corporation, The Estée Lauder Companies Inc., Victoria’s Secret & Co., and others.
Philippines Perfume Industry Recent Development:
- 2025: Coty Inc. launched Origen, a destination-inspired fragrance line featuring five scents like Amazonian Water Lily and Amalfi Love Bloom. Available on Walmart.com, the collection blends olfactive storytelling with globally themed packaging to evoke adventure and escapism.
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