Programmatic SEO – What is it and how to use it?
Search engine optimization is an incredibly time-consuming task, which is why some portals decide to automate SEO. As a result, they are able to generate hundreds of pages focused on long-tail phrases, based on a simple template and an appropriately developed database. This is what programmatic is all about , we explain what it is and present the most interesting use cases. We are Seowick and we are offering Seo services in Islamabad wit Seowick.
What is programmatic SEO?
Programmatic SEO is a positioning strategy based on the automatic generation of a large number of landing pages using: database — containing main keywords and modifiers (additional information that allows you to create long-tail phrases)
A properly programmed algorithm is able to use these resources to create subsequent “landing pages” tailored to very specific Google queries. Programmatic SEO differs from traditional SEO activities primarily in its scale – blog entries created for SEO are the result of the work of a group of copywriters with limited “processing power”, while automatically generated landing pages are created by an algorithm at a lightning pace and in almost wholesale quantities. Seowick seo service in Pakistan is providing one of the best seo services all over the Pakistan.
Practical application of programmatic SEO
Dynamic SEO content creation using an algorithm is in practice only possible in a few areas that do not require significant content diversification.
Creating scalable landing pages
That is, the most common application of the programmatic SEO strategy. To a greater or lesser extent, all services and platforms that have a huge number of offers in their catalog, differing in several easy-to-describe features , can benefit from content creation automation .
Example — accommodation booking platforms. Programmatic SEO is used by both Booking.com and KAYAK, the largest price comparison sites for hotels and apartments. If we enter the phrase “cheap hotels Warsaw” in Google, it turns out that the top positions are occupied by landing pages that are perfectly matched to our query:
Programmatic SEO – What is it and how to use it?
After clicking on one of the above links, we will reach a page quite well suited to our needs – with the location set to the searched city and filters that select the cheapest (photo 1) or, on the contrary, 5-star (photo 2) accommodations from the pool of all available places to stay. Airbnb and TripAdvisor use a similar strategy. And no wonder – automatic positioning of pages by location requires only one simple modifier – the city name. Another great example is Zapier — a company that offers simple, intuitive integrations between web applications. All you need to do is type in Google a phrase like “Google Calendar and Slack,” and you’ll surely find a link to an automatically generated page at the top of the SERPs:
Programmatic SEO – What is it and how to use it?
Content optimization automation
Of course, we don’t have to create an entire page with the help of an algorithm; we can only use it to implement specific elements. It will work great, for example, when personalizing the content that our recipients will see in promotional emails, or as support in building a link base – automatically identifying anchors and adding links to blog articles.
Key Benefits of Programmatic SEO
Gaining a competitive advantage with programmatic SEO is possible – examples like Zapier and Booking.com are good examples of this. But what are the specific advantages of this strategy?
Scalability and automation
Regardless of how many pages we have to position, the algorithm will handle it. In the case of services whose database of offers is growing by the minute, this is especially important.
Saving time and increasing efficiency
Using an algorithm, we are able to create thousands of effective, well-positioned landing pages in a short time – something that would take a good copywriter many months.
Accuracy and advanced data analysis
This large amount of generated content means that an SEO specialist has a huge sample of data to analyze – and there can never be enough of it.
Disadvantages and Challenges of Programmatic SEO
On the other hand, entrusting a very important part of our SEO strategy to an algorithm comes with certain risks.
Indexing problems
Contrary to appearances, Google search engine robots are not omnipotent. When there are a large number of relatively similar pages, they may have trouble indexing them.
Risk of repeating content
We must remember that the algorithm responsible for generating content has a limited pool of data at its disposal: key phrases and modifiers. Sooner or later, content will start to duplicate, which may be negatively perceived by search engine robots.
The threat of keyword cannibalization
Which stems from the previous problem. Pages optimized for identical keywords will compete with each other, and this is usually not good for our site (unless several of its subpages reach the TOP 10 search results at the same time).
Programs and tools to help with programmatic SEO
Implementing a programmatic SEO strategy is not as difficult as it may seem, provided you use the right tools.
Summary – Programmatic SEO for Website Optimization
The programmatic SEO strategy is a very interesting (and effective) combination of standard SEO techniques with the possibilities offered by well-programmed algorithms and tools available on the web. For platforms operating on huge databases, such a solution is not only the future, but also a necessity. For slightly smaller websites, it will be a good way to use the potential of keywords to the maximum.
The Most Important SEO Rules – SEO Basics You Should Know
You just need to remember that positioning pages using this strategy only makes sense when there is a valuable product behind each generated landing page – creating pages using an algorithm is not an art in itself.
