The Saudi Arabia Home Care Market size is valued at around USD 1.73 billion in 2024 and is projected to grow at a CAGR of around 6.18% during the forecast period, i.e., 2024-30. According to MarkNtel Advisors Study.
Saudi Arabia Home Care Market Driver:
Rising Urbanization Driving Market Growth – Rising urbanization is a major driver of growth in the home care product market. Saudi Arabia is expanding its cities with an infrastructure sector and new residential developments, which is causing the increasing demand for home care solutions. As the population rises in urban areas, the demand for home care products such as cleaning agents, personal hygiene items, and convenience-oriented solutions will also increase. Urbanization also leads to a focus on health and hygiene, creating the need for more sustainable and eco-friendly home care to maintain cleanliness and hygiene. For instance,
- In August 2024, Unilever’s Dubai Personal Care Factory Achieved “Grade A” in Health & Safety by the Dubai Municipality, as they work hard to maintain the highest standards of workplace safety and employee wellbeing.
Moreover, urban consumers usually belonging to the higher or upper middle class with standard incomes and greater awareness of the premium home care product will also push the market growth. As urbanization continues to proceed, it will continue to drive the market growth & expansion.
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Key Market Reports Highlights
- Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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Saudi Arabia Home Care Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2023
-Historical Period: 2019 to 2022
-Forecast Period: 2024 to 2030
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- By Product Type
- Air Care
- Candle Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Carpet Fresheners
- Odour Neutralizers
- Others (Refrigerator Fresheners, Bin Fresheners, and others)
- Dishwashing
- Automatic Dishwashing
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
- Automatic Dishwashing
- Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Others (Foggers/Bombs, In-Home Insect Repellents, and others)
- Laundry Care
- Carpet Cleaner
- Fabric Softeners
- Laundry Aids
- Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
- Others (Colour Enhancers, Scent Booster, and others)
- Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
- Surface Care & Bleach
- Home Care Wipes and Floor Cleaning Systems
- Bathroom cleaners
- Descalers
- Drain Openers
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Bleach
- Toilet Care
- In-Cistern Devices
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
- Air Care
- By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail/E-commerce
- Traditional Retailers
- Others (Direct Sales, Vending Machines, and Others)
- By Product Type
- By Region
- Central
- East
- West
- South
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Unilever, Henkel Jebel Ali FZCO, Reckitt Benckiser Group PLC, The Clorox Company, Procter & Gamble, Knooz Al-Ardh Detergent Manufacturing Co. LLC, Madar Group, Basic Chemical Industries, Gulf Hygiene Co. Ltd., 3M looking forward to strengthening their market positions.
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