Saudi Arabia MICE Market Overview: 2025-2030
Base Year: 2024
Historical Years: 2020–23
Forecast Years: 2025-2030
Saudi Arabia MICE Market size was valued at around USD 2.6 billion in 2024 and is projected to reach USD 4.6 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 11% during the forecast period, i.e., 2025-30.
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Saudi Arabia MICE Market Dynamics: 2025-2030
Saudi Arabia MICE Market Driver:
Growing Number of Sports Events Driving Market Growth – The focus is continuously growing on hosting the important national and international athletics & sporting events by the government, playing an important role in the growing MICE market of the country. The country has already shown its strength in the global sports stage by hosting events like; Formula E, WWE Super Showdown, Dakar Rally, and the Saudi Pro-Golf Championship. The crowd attracted by these events is quite large and diverse combining athletes, audiences, media, and sponsors. It creates a huge demand for transportation, hospitality, and event management services. The continuous influx of national and international visitors, sponsors, etc. also led by the tradeshows, conferences, and exhibitions that help in directly uplifting the MICE industry.
Further, in continuance of Vision 2030, the investments in building strong sports infrastructure that combines artistic stadiums, hotels, and transportation networks which are the foundation of these events are boosting the market demand. They are led by the goal of tourism promotion and economic diversification. Also, by 2030, the tourism sector owing to such events is projected to attract around 150 million visitors annually, and the country is poised to capitalize on increased global attention. Further, the influx of international visitors to these events led to the enhancement of the position of Saudi Arabian MICE facility-providing companies for which the surge in sports events remains the primary driver for the industry.
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Saudi Arabia MICE Market (2025-30): Segmentation Outlook
The market report has segmented the market into the following categories:
By Event Type
-Meetings – Market Size & Forecast 2020-2030, USD Million
-Incentives- Market Size & Forecast 2020-2030, USD Million
-Conferences- Market Size & Forecast 2020-2030, USD Million
-Exhibitions- Market Size & Forecast 2020-2030, USD Million
The meeting event type segment accounts for 35% of the MICE market share in 2024,
By Source of Revenue
-Tickets & Registration Fees- Market Size & Forecast 2020-2030, USD Million
-Accommodation- Market Size & Forecast 2020-2030, USD Million
-Food & Beverage- Market Size & Forecast 2020-2030, USD Million
-Advertising- Market Size & Forecast 2020-2030, USD Million
-Exhibit Space Rental- Market Size & Forecast 2020-2030, USD Million
-Sponsorships- Market Size & Forecast 2020-2030, USD Million
-Transportation- Market Size & Forecast 2020-2030, USD Million
-Others- Market Size & Forecast 2020-2030, USD Million
By Industry
-Pharmaceuticals & Healthcare- Market Size & Forecast 2020-2030, USD Million
-IT & Telecom- Market Size & Forecast 2020-2030, USD Million
-Banking, Financial Services & Insurance- Market Size & Forecast 2020-2030, USD Million
-Automotive- Market Size & Forecast 2020-2030, USD Million
-Building & Construction- Market Size & Forecast 2020-2030, USD Million
-Energy & Utilities- Market Size & Forecast 2020-2030, USD Million
-FMCG & Food Industry – Market Size & Forecast 2020-2030, USD Million
-Chemicals & Water – Market Size & Forecast 2020-2030, USD Million
-Aviation – Market Size & Forecast 2020-2030, USD Million
-Others – Market Size & Forecast 2020-2030, USD Million
By Region
-Central
-South
-East
-West
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Top Companies Operating in the Saudi Arabia MICE Market:
Sela, Benchmark, HEIGHTS Company, DICE Marketing and Advertising, The Gathering KSA, Eye of Riyadh, Luxury KSA, 360 Live, Masaahaat, Enso Arabia, and others.
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