In the heart of the Emirates, where tradition meets innovation, the Sharjah Book Fair stands as a testament to the enduring power of the written word. For over four decades, this prestigious event has illuminated the UAE’s cultural calendar, bringing together literary enthusiasts, acclaimed authors, and publishers from across the globe. As one of the region’s most anticipated cultural gatherings, the fair continues to inspire generations of readers while celebrating the rich tapestry of global literature.
A Legacy of Literary Excellence
Since its inception in 1982 by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, the Sharjah Book Fair has evolved from a modest gathering into an international phenomenon. What began as a vision to promote reading culture in the Emirates has blossomed into one of the world’s largest book fairs, attracting hundreds of thousands of visitors annually.
The fair’s remarkable journey reflects Sharjah’s transformation into a cultural hub. While Dubai may capture headlines for its architectural marvels and Abu Dhabi for its museums, Sharjah has quietly but confidently established itself as the Emirates’ literary capital. This distinction was formally recognized when UNESCO named Sharjah the World Book Capital in 2019, an honor that further cemented the fair’s significance on the global stage.
The 42nd Edition – “We Talk Books”
The recently concluded 42nd edition of this fair embraced the theme “We Talk Books,” creating a vibrant forum for literary discourse. Over its 12-day duration, the fair transformed the Sharjah Expo Centre into a bustling marketplace of ideas where stories from diverse cultures found their voice.
What makes this fair truly special is its inclusive approach to literature. Unlike events that cater exclusively to industry professionals, this fair welcomes everyone, from seasoned bibliophiles to young readers just beginning their literary journey. Families stroll through colorful pavilions, children participate in interactive storytelling sessions, and readers of all ages discover new titles that might change their perspective on the world.
Celebrating Urdu Literature – A Cultural Bridge
A standout feature of this year’s fair was its dedicated focus on Urdu literature, highlighting the Emirates’ commitment to cultural diversity. Through a collaboration with Bazm-e-Urdu Dubai, the fair created a vibrant space where Urdu literary traditions could flourish and find new audiences.
The Bazm-e-Urdu stall became a magnetic gathering point for Urdu enthusiasts throughout the fair. Here, visitors browsed through classic works and contemporary releases, engaging in passionate discussions about poetry, prose, and the evolution of Urdu literary forms. This initiative reflects the multicultural fabric of the UAE, where communities from the Indian subcontinent have long contributed to the nation’s cultural landscape.
“Atr-e-Daan” – A Literary Launch to Remember
Among the many highlights of the fair was the launch of “Atr-e-Daan,” a significant new addition to Urdu literature by author Shadab Ulfat. The launch ceremony, held in the prestigious Intellectual Hall of the Sharjah Expo Centre, epitomized the fair’s commitment to celebrating literary achievements across languages.
Farzana Mansoor skillfully guided the event, introducing an impressive lineup of literary luminaries who had gathered to celebrate this publication. The presence of celebrated Indian poet Mahshar Afridi, who traveled specifically for this occasion, underscored the international recognition that the fair has achieved. UAE-based scholars, including Dr. Asim Sabahat Wasti, Syed Ejaz Shaheen, and Dr. Asghar Kama,l added their insights, creating a rich tapestry of literary appreciation.
The event was further distinguished by the attendance of Pakistan’s renowned intellectual Aftab Iqbal, whose presence elevated the proceedings. His heartfelt praise for the fair reflected the sentiment of many attendees who recognize the fair as more than just a commercial exhibition but as a genuine celebration of knowledge and cultural exchange.
Poetry – The Soul of Literary Expression
The second half of the evening evolved into a mesmerizing poetry session that captivated the audience. In the tradition of “mushairas” (poetic symposiums), accomplished poets including Shahbaz Shamsi, Syed Surosh Asif, Shadab Ulfat, Dr. Asim Sabahat Wasti, and Mahshar Afridi took turns presenting their verses.
Under the chairmanship of Dr. Asim Wasti and hosted by Dr. Asghar Kamal, the session transported attendees into the enchanting world of Urdu poetry. Each recitation was met with appreciative snaps and murmurs of “wah wah”, the traditional expression of approval during such gatherings. The atmosphere perfectly encapsulated the essence of the fair: a space where literary traditions are not only preserved but celebrated with genuine enthusiasm.
Adding a touch of cross-cultural glamour, Bollywood personality M.S. Khan and Bhojpuri cinema figure Sohail Khan graced the event, symbolizing the universal appeal of literature that transcends professional boundaries.
Why the Sharjah Book Fair Matters to the UAE
In a rapidly digitalizing world, this fair stands as a powerful reminder of the irreplaceable joy of physical books and in-person literary encounters. For UAE residents, the fair offers far more than entertainment; it provides a crucial platform for cultural dialogue and intellectual growth.
The fair’s emphasis on multilingual literature, exemplified by this year’s focus on Urdu works, reflects the Emirates’ unique position as a global crossroads. In few other places can readers engage with Arabic classics, English bestsellers, Urdu poetry, and works in dozens of other languages all under one roof. This linguistic diversity mirrors the UAE’s own multicultural society, where over 200 nationalities coexist and contribute to a shared cultural mosaic.
For Emirati authors and publishers, the fair provides vital exposure and networking opportunities. Local literary talents connect with international publishers, potentially opening doors to global markets. Meanwhile, young Emiratis are inspired by seeing their culture and stories valued on an international stage.
Looking Forward – The Future of the Sharjah Book Fair
As the fair continues to evolve, its fundamental mission remains unchanged: to foster a love of reading and to promote cross-cultural understanding through literature. Each year builds upon the last, expanding the fair’s reach and impact.
The inclusion of digital publishing trends, audiobooks, and interactive literary experiences ensures the fair remains relevant in a changing media landscape. Yet it never loses sight of the timeless magic that happens when a reader discovers a new book that speaks to their heart and mind.
For visitors planning to attend future editions of the fair, the experience promises to be both enriching and inspiring. Beyond book purchases, attendees can look forward to author signings, workshop opportunities, and cultural performances that complement the literary offerings.
As Sarwat Zahra Zaidi Saba of Bazm-e-Urdu Dubai expressed in her vote of thanks at this year’s event, the Sharjah Book Fair represents a collective passion for literature that transcends boundaries. It stands as a beacon of intellectual curiosity in the UAE and a testament to Sharjah’s commitment to preserving and promoting literary culture for generations to come.
Whether you’re a dedicated bibliophile or simply curious about the cultural pulse of the Emirates, the Sharjah Book Fair welcomes you to join its ongoing celebration of the written word, a celebration that continues to write new chapters in the UAE’s cultural story.
