United States Small Kitchen Appliances Market Size, Trends, and Forecast 2025–2033

The United States Small Kitchen Appliances Market is projected to grow significantly, reaching USD 7.8 billion by 2033, up from USD 4.98 billion in 2024. This represents a compound annual growth rate (CAGR) of 5.12% between 2025 and 2033. The market is driven by rising consumer interest in smart, energy-efficient, and multi-functional appliances, supported by lifestyle changes, health awareness, and expanding e-commerce penetration.

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Small kitchen appliances, ranging from coffee makers and food processors to air fryers and kettles, play an increasingly important role in modern U.S. households. They save time, increase cooking efficiency, and support healthier eating habits. Their adoption has expanded across residential homes, restaurants, cafes, and cloud kitchens, fueled by innovations and evolving consumer preferences.

Market Overview

Small kitchen appliances are compact, portable devices that assist in food preparation and cooking. They include toasters, blenders, slow cookers, grills, and electric kettles, among others. In recent years, their popularity has surged as American consumers seek convenience and time-saving solutions in daily cooking.

Lifestyle shifts—such as longer working hours, busy urban lives, and the popularity of home cooking—have driven adoption. Health-conscious consumers increasingly purchase air fryers, smoothie blenders, and juicers to prepare nutritious meals at home. At the same time, the rise of smart homes and automation technologies has fueled demand for connected appliances featuring Wi-Fi, AI, and IoT integration.

Key Growth Drivers

1. Rising Demand for Smart and Energy-Efficient Appliances

Consumers in the U.S. are increasingly embracing smart kitchen appliances with Wi-Fi connectivity, voice recognition, and remote-control features. These appliances simplify cooking, support meal planning, and reduce energy consumption.

The adoption of AI and IoT technologies is reshaping the sector. For instance, in January 2024, actress Drew Barrymore’s home goods line “Beautiful” launched new affordable appliances such as a compact air fryer and built-in grinder coffee machine, combining functionality with aesthetics. Such product launches highlight the growing consumer appetite for stylish, efficient, and smart gadgets.

2. Growth of E-Commerce and Digital Sales

The expansion of e-commerce has transformed how consumers buy kitchen appliances. Retailers such as Amazon, Walmart, and Best Buy offer convenience, variety, price comparisons, and home delivery. Online shopping gained momentum during and after the pandemic, and manufacturers are increasingly adopting direct-to-consumer (DTC) models to build stronger brand connections.

For example, in November 2024, PowerXL introduced the Stirmax Multi-Cooker, available through Walmart and its online platform. The device, with automatic stirring and shredding functions, reflects the innovation driven by e-commerce visibility and consumer demand for multifunctional devices.

3. Shifting Lifestyles and Growing Home Cooking Trends

The trend toward healthy home-cooked meals is boosting demand for high-performance appliances. U.S. households increasingly purchase air fryers, slow cookers, and multifunctional blenders that support specialized diets and meal prepping.

Urbanization and busy schedules encourage reliance on appliances that save time while enhancing cooking quality. At the 2025 Kitchen and Bath Industry Show (KBIS), Midea unveiled the Flexify Pro Air Fryer Oven, showcasing advanced design and multifunctionality for modern cooking needs.

Market Challenges

Intense Competition and Price Sensitivity

The U.S. small kitchen appliances market is highly competitive, with global leaders like KitchenAid, Cuisinart, and Breville competing against new entrants offering affordable, innovative products. This competitive pressure often leads to price wars and discount-driven strategies, which can reduce profit margins and weaken brand loyalty.

Supply Chain Disruptions and Inflation

Fluctuating raw material costs, semiconductor shortages, and shipping delays have disrupted supply chains. Rising steel and semiconductor prices raise production costs, pushing up retail prices. Inflation has also altered consumer spending, prompting many buyers to prioritize affordability over premium features.

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Segment Insights

By Product

• Coffee Makers – A staple in U.S. households, driven by the popularity of specialty coffee and remote work. Brands like Keurig and Nespresso dominate with smart and customizable models.
• Food Processors – Increasingly used for meal prepping, chopping, and grinding, appealing to health-conscious consumers.
• Toasters – Demand for multifunctional, aesthetically designed toasters is rising, with brands offering vintage-inspired and digital options.
• Grills and Roasters – Popular among consumers seeking quick and healthy cooking solutions.
• Tea Makers/Electric Kettles – Gaining traction due to rising tea culture and instant beverage preparation needs.
• Other Appliances – Includes blenders, air fryers, and compact cookers, all experiencing strong demand due to convenience and health-driven cooking.

By Distribution Channel

• Hypermarkets & Supermarkets – Provide bulk availability and discounts, appealing to price-sensitive consumers.
• Electronic Stores – Chains like Best Buy and Home Depot offer hands-on experience, expert advice, and promotions.
• Exclusive Brand Outlets – Focused on premium buyers seeking trusted brand experiences.
• Online Platforms – Fastest-growing channel, supported by digital convenience, subscription models, and customer reviews.

By End User

• Residential – The largest segment, driven by smart home adoption, home remodeling, and rising health awareness.
• Commercial – Restaurants, cafes, hotels, and cloud kitchens require durable, industrial-grade appliances for efficiency and mass production.

By Region

• West U.S. – High demand for premium, tech-driven, and eco-friendly appliances, particularly in California and Washington.
• East U.S. – Strong market for compact, multifunctional appliances due to smaller living spaces in metropolitan cities like New York.
• North & South U.S. – Steady demand, with rural and suburban households emphasizing value-for-money appliances.

Competitive Landscape

The market features a mix of global leaders and niche players. Companies are focusing on product innovation, e-commerce expansion, and sustainability initiatives to gain competitive advantage.

Key Players Include:

• Hamilton Beach Brands Holding Company
• Newell Brands
• Spectrum Brands
• Breville Group Limited
• Gourmia
• Smeg SpA
• Electrolux AB
• Whirlpool Corporation

Recent developments showcase companies diversifying product ranges and introducing energy-efficient, smart appliances tailored to evolving U.S. consumer lifestyles.

Conclusion

The United States Small Kitchen Appliances Market is set for steady growth between 2025 and 2033, fueled by technological innovation, health-conscious cooking trends, and the dominance of e-commerce. While competition and supply chain issues present challenges, brands that focus on affordable innovation, smart connectivity, and sustainable designs are likely to succeed.

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