In a world overflowing with influencer merchandise, only a few creators have managed to transform simple clothing into a true symbol of community and belonging. Among them stand sam and colby merch—two best friends turned YouTube icons—who have built a movement through their adventures, fear-facing missions, and, surprisingly, their signature hoodies.
If you scroll through Instagram, TikTok, or any fan forum dedicated to Sam and Colby, you’ll notice one thing in common: the XPLR hoodie. It’s everywhere—worn by teenagers in school hallways, young adults at concerts, and groups of fans gathering for meet-and-greets. But what makes these hoodies so popular? Why do thousands of people proudly spend their money to wear them?
This is the story of how a simple piece of clothing turned into a symbol of identity, bravery, and connection for a worldwide fanbase.
The Origins of XPLR: More Than Just a Logo
To understand the hype, you have to go back to where it all started. Sam and Colby didn’t just wake up famous overnight. They built their name by doing what most people are too afraid to try—sneaking into abandoned buildings, exploring haunted sites, and filming their adrenaline-fueled journeys.
What started as risky teenage fun quickly grew into a brand: xplr merch short for Explore. It’s not just a word; it’s a mindset. The idea is simple—get out of your comfort zone and find adventure in the unknown.
Their hoodies carry this philosophy. They’re not covered in huge portraits or catchy slogans that only make sense if you watch the channel. Instead, they’re designed to look like everyday streetwear with subtle nods to the paranormal, the abandoned, and the thrill of discovery.
Designs That Actually Matter
If you look at an shop XPLR, it might look like something you’d find in a trendy streetwear store. Black hoodies with minimalist white logos, world tour graphics, or eerie symbols—each piece looks cool whether or not you know who Sam and Colby are.
This is intentional. The duo knew that if they wanted fans to truly wear their merch anywhere, it had to feel like real fashion—not just cheap, oversized T-shirts with their faces on them. Many hoodies feature cryptic phrases, coordinates, or designs inspired by their ghost hunts and overnight stays in the world’s creepiest places.
When fans slip on an XPLR hoodie, they aren’t just wearing a sweatshirt—they’re wearing a story.
Quality That Justifies the Price
One thing fans often point out is that Sam and Colby’s hoodies feel premium. Many influencers pump out fast, low-quality merch to make a quick profit. The material fades, the print cracks, the fit is awkward—and buyers are left disappointed.
Sam and Colby took the opposite approach. Their hoodies are soft, warm, and true to size. Many fans share photos online, showing off how well their hoodie still looks after years of wear.
Sure, they’re not cheap. Depending on the design and whether it’s part of a limited drop, an XPLR hoodie can cost anywhere from $50 to $100. But for most fans, the quality makes it worth it—and so does what it represents.
The Power of Limited Drops
Another secret behind the hoodie’s popularity is how it’s sold. Sam and Colby know how to build hype. They don’t just leave their hoodies in an online store forever. Instead, they release limited-edition collections, surprise drops, and exclusive designs tied to new video series or tours.
When something is scarce, people want it more. Fans know that if they don’t grab a hoodie during a drop, it might sell out and never come back. This turns each purchase into something special—a piece of a moment in time, forever connected to a certain adventure or chapter in the duo’s story.
Community: Wearing a Badge of Belonging
At its heart, the XPLR hoodie isn’t really about the fabric or the print. It’s about what it means to the person wearing it.
When fans put on their hoodie, they’re part of a club—a global family that understands the thrill of sneaking into an abandoned asylum at night (at least virtually), the adrenaline rush of ghost hunting, or the courage it takes to face your fears.
Many fans say the hoodie makes them feel braver. Some wear it when they’re trying something new or scary. Some wear it to remind themselves to get off the couch and chase adventure, just like Sam and Colby did when they first started filming videos as teenagers with a dream.
And when two fans meet in real life and notice each other’s XPLR hoodies, it’s an instant bond—no words needed. They know they’re part of the same tribe.
Retail Expansion: From Screens to Stores
In recent years, Sam and Colby took things a step further by partnering with retail stores. For a long time, you could only get an XPLR hoodie online—if you were fast enough to catch a drop. But soon, fans started spotting the brand in places like Hot Topic and Zumiez.
This gave fans a chance to see the hoodies in person, try them on, and feel the quality for themselves. It also made the brand feel bigger—no longer just niche YouTube merch, but something that could sit on a shelf next to other big-name streetwear.
A Symbol That Grows With Them
Another reason the hoodies stay popular year after year is because Sam and Colby themselves have evolved—and brought their fans along for the ride. They aren’t the same teenagers they were when they first started sneaking into abandoned buildings. They’ve matured, tackled bigger challenges, and grown into genuine entrepreneurs.
Yet through it all, they’ve stayed authentic. They still believe in the same message: push your limits, seek out the unknown, and share the adventure. As they grow, so do the designs, stories, and meanings stitched into every hoodie.
Why Fans Keep Coming Back
In the end, the XPLR hoodie is more than clothing—it’s a memory, a community, a statement, and a promise. Fans keep coming back for each new drop not just because they want another sweatshirt, but because they want to keep a piece of the adventure with them.
When you see someone wearing one, you know they share your love for mystery, courage, and exploration. You know they, too, once stayed up late watching videos of two best friends breaking into abandoned castles or ghost-hunting in dark basements.
It’s not just merch. It’s a reminder that life is bigger when you’re brave enough to explore it.
The Final Word
So, why are Sam and Colby hoodies so popular? Because they carry a story worth telling. They prove that when creators respect their fans, put care into what they sell, and stay true to their mission, even a simple hoodie can become something legendary.
And for every fan wearing one right now—whether they’re curled up watching the latest overnight investigation or out finding their own adventures—one thing is certain: the XPLR hoodie is more than fabric and ink. It’s proof that sometimes, all you need to start an adventure is the courage to wear it.
