More Instagram Followers
Why do brands invest in Instagram collaborations? Understanding the perspective of companies will help you better prepare for cooperation. Brands decide on influencer marketing because:
Social Credibility – Product recommendations from someone we follow and like work like modern “word of mouth.” We are more likely to buy things recommended by someone we know (even if we only know them online) because we trust their opinion. When a product is recommended by someone we follow every day and perceive as authentic, the likelihood of a purchase increases.
Engaging content – Influencer posts often look more natural and creative than traditional ads. In a sense, the brand outsources the creation of attractive content to the creator. Interesting reels or pretty photos created by influencers can have More Instagram Followers than typical commercials, which translates into better reach for the audience.
Reaching niches and loyal communities – Influencers, especially the smaller ones, often have narrowly profiled audiences (e.g., vegans interested in yoga, young mothers from big cities, mountain trekking enthusiasts, etc.). For a brand, this means the ability to precisely reach their target group through a person who has a great connection with them. What’s more, micro-influencers can have up to 4 times higher engagement rates (in percentage terms) than big stars – audiences respond more strongly to content from “ordinary people” whose recommendations they treat almost like recommendations from a friend.
Building trust and image – Long-term cooperation (e.g., brand ambassador status) makes the creator the “face” of the company on social media. This helps build trust in the brand among its fans. The company also shows that it supports the creator, which can translate into positive reception (e.g., a cosmetics brand collaborating with a popular eco-influencer strengthens its pro-ecological image).
What does a brand consider when choosing an influencer?
Before we even get to making contact, it’s worth knowing what criteria companies use to select a creator for a campaign. The most important ones include:
Number of followers (account size) – This is the first, but by no means the only, indicator. More followers mean a potentially larger campaign reach. Remember, however, that smaller accounts are also attractive, especially if the brand is targeting a specific niche or local market. Quality is increasingly valued over pure numbers.
Average reach and views – The company will check how many unique users your posts, reels, and Stories reach. Sometimes, creators share reach charts in media kits. The brand wants to know what portion of your followers actually see the content.
Audience Engagement – This is a key indicator of the health of your profile. The number of likes, comments, shares, and replies on Stories relative to your number of followers says a lot about how passionate and active your community is. Engagement rates are often higher for micro-influencers, which is an advantage. Brands sometimes prefer to reach 5k people with 15% engagement than 50k with 1% reactions.
Demographic and topic profile – The company will assess who your followers are and whether they align with the product’s target audience. For example, if they’re promoting fishing gear, an account full of fashion-oriented teen followers probably won’t work. The content’s topic is also important – does your profile fit the industry? Companies often look for creators in a specific niche (e.g., natural cosmetics, tech gadgets, running, etc.).
Collaboration history and image – Brands will review your account to see how you present sponsored content (if you’ve done any), whether you follow #ad tagging rules, and whether your content is professional. They also look at your overall image – whether there’s been any controversy, whether your values don’t clash with the brand’s values.
Content quality – The aesthetics of the photos, the quality of the video editing, the way you speak on the Story – all of this contributes to the assessment of whether your content will appeal to your audience. Even if you don’t have a million fans, but you do it really well in terms of quality, you can attract a brand looking for a professional-looking product presentation. Singapore Followers also offer Get Facebook Likes.
Link and action statistics – If you have data such as how many people click on the link in your bio, how many respond to surveys, how often your followers take action (CTA), this is also a valuable tip. For a campaign focused on the effect (e.g., registrations, sales), the brand will want to know that your followers are not only watching but also reacting.
The good news is that even those with smaller accounts can increasingly easily get collaborations. Marketing trends point to the growing role of nano- and micro-influencers. Companies are noticing that regular, authentic creators can deliver better results for less money than superstars with millions of followers. This is an opportunity for you, even if you’ve just crossed the 5k or 10k threshold.
How to find and collaborate with a brand?
Prepare a media kit and offer – Before you start sending messages, develop a simple media kit – it can be in the form of a PDF or presentation, where you present your channels (Instagram and possibly other social media), statistics (number of followers, average reach, engagement rate), examples of the best posts and proposed forms of cooperation and benefits. You can list what you offer there (post, report, reels, live, link in bio, etc.). Add a few words about yourself and your audience. Such a document makes you more credible in the eyes of the brand and speeds up arrangements.
